Sydney Festival Brand Identity

SF-long

A single yellow balloon unites the visual approach for the 2010 Festival, created by Saatchi Design, acting as a symbol of hope, optimism, renewal and ideas after what has been a tough year for many.

The new brand identity which builds on the enduring position, this is our city in summer, has been brought to life across multiple platforms including the Festival brochure, TV commercial, interactive website (http://www.sydneyfestival.org.au/2010/), print campaign and outdoor signage.

Website: www.sydneyfestival.org.au
TVC: http://www.youtube.com/SydneyFestival#p/a

This post was submitted by Claire Kesby-Smith (on behalf of Saatchi Design).

Categories:
Permalink / Save to del.icio.us / Digg this! Nov 8 09, 23:03

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

comments

  1. that program looks a lot like this magazine don't you think?

    http://tinypic.com/view.php?pic=21endy9&s=4

    what a coincidence? even the same font?!

    viking_spot, December 15th, 2009 at 9:15 am

submit a comment

Other Features

Digital Painting with Simon Boxer

You might have seen a recently in the newsfeed we posted about Digital Painter Simon Boxer. Simon is a freelance concept artist, digital painter and

» more

Photographer Bronek Kozka

Hailing from Melbourne, Bronek Kozka’s love of photography stems from the age of 14, when he received an SLR cameraas a gift. Bronek went on

» more

The Yok

Originally hailing from Perth, Melbourne based Graffiti artist “The Yok” talks about the Perth Graffiti scene and what he is up to lately…
Hi Yok.

» more
 

You need to log in to vote

The blog owner requires users to be logged in to be able to vote for this post.

Alternatively, if you do not have an account yet you can create one here.

Powered by Vote It Up